full transcript
From the Ted Talk by Paul Bennett: Design is in the details
Unscramble the Blue Letters
And, again, as designers, we wanted to make this thing incredibly beautiful and spend a lot of time thinking of the form. And that was completely irrelevant. When you put yourself in the poitsion of these people, things like the fact that this has to be able to fold up and fit on a blcicye, become much more relevant than the form of it. The way it's percdoud, it has to be produced with indigenous manufacturing methods and indigenous materials. So it had to be leokod at cpomllteey from the point of view of the user. We had to completely tasefnrr ourselves over to their wlrod. So what seems like a very clunky product is, in fact, incredibly useful. It's powered a bit like a Stairmaster — you pump up and down on it. Children can use it. Adults can use it. Everybody uses it. It's tnnruig these guys — again, one of the themes — it's turning them into entrepreneurs.
Open Cloze
And, again, as designers, we wanted to make this thing incredibly beautiful and spend a lot of time thinking of the form. And that was completely irrelevant. When you put yourself in the ________ of these people, things like the fact that this has to be able to fold up and fit on a _______, become much more relevant than the form of it. The way it's ________, it has to be produced with indigenous manufacturing methods and indigenous materials. So it had to be ______ at __________ from the point of view of the user. We had to completely ________ ourselves over to their _____. So what seems like a very clunky product is, in fact, incredibly useful. It's powered a bit like a Stairmaster — you pump up and down on it. Children can use it. Adults can use it. Everybody uses it. It's _______ these guys — again, one of the themes — it's turning them into entrepreneurs.
Solution
- completely
- world
- transfer
- turning
- position
- looked
- bicycle
- produced
Original Text
And, again, as designers, we wanted to make this thing incredibly beautiful and spend a lot of time thinking of the form. And that was completely irrelevant. When you put yourself in the position of these people, things like the fact that this has to be able to fold up and fit on a bicycle, become much more relevant than the form of it. The way it's produced, it has to be produced with indigenous manufacturing methods and indigenous materials. So it had to be looked at completely from the point of view of the user. We had to completely transfer ourselves over to their world. So what seems like a very clunky product is, in fact, incredibly useful. It's powered a bit like a Stairmaster — you pump up and down on it. Children can use it. Adults can use it. Everybody uses it. It's turning these guys — again, one of the themes — it's turning them into entrepreneurs.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
huge amount |
3 |
tiny human |
2 |
design solution |
2 |
empathic solution |
2 |
interesting place |
2 |
palm pilot |
2 |
human gesture |
2 |
storage system |
2 |
Important Words
- adults
- beautiful
- bicycle
- bit
- children
- clunky
- completely
- designers
- entrepreneurs
- fact
- fit
- fold
- form
- guys
- incredibly
- indigenous
- irrelevant
- looked
- lot
- manufacturing
- materials
- methods
- people
- point
- position
- powered
- produced
- product
- pump
- put
- relevant
- spend
- stairmaster
- themes
- thinking
- time
- transfer
- turning
- user
- view
- wanted
- world